LOGOS | A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. |
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STATIONERY
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees).
Corporate identity is a primary goal of corporate communications, for the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives.
The corporate identity is typically visualized by way of branding and the use of trademarks, but it can also include things like product design, advertising, public relations etc..
In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved colour palettes, typefaces, page layouts, fonts, and others.
POSTERS
Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.
Posters are designed to be both eye-catching and informative. Posters may be used for many purposes.
They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork.
The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Types of poster designs
Propaganda and political posters, Movie posters, Travel posters, Event posters, Band/music posters, Affirmation posters, Publications, Educational posters
SLOGANS & TAGLINES
A slogan encompasses a company’s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines.
A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business.
PROFILE
It presents an opportunity for the prospective buyer to know about the company and enable direct interaction with the sales and marketing teams of the business. By using the right template, one can write an effective profile that will persuade the customers to know more, which ultimately leads to business growth.
If the company profile is being created for the business website, then it must be carefully structured so that users will find all the important information like company address, contact details, management team etc. on sections like the ‘about us’ page. If the business is listed in an organization like the Better Business Bureau, then the profile makes it easy for customers to know about the company when trying to find services in that particular field of work.
The company profile acts like an informative dossier that highlights what the business stands for and what serves as a roadmap for growth. It needs to be created from a reader’s perspective and must be tailor-made for the target audience.
